Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
| Author | : | |
| Rating | : | 4.49 (662 Votes) |
| Asin | : | 0062125699 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2017-04-16 |
| Language | : | English |
DESCRIPTION:
Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight:How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.
In 2011 Fast Company named him one of the one hundred most creative people in business. He has more than twenty-five patents pending, and his research has been featured in leading international media, including the New York Times, the BBC, the Economist, National Geographic, and Wired, and his blog Futu
“…a lively, thought-provoking, and often humorous read.” (Publishers Weekly)
Excellent Insights, But Familiar For Readers of Mr. Chipchase's Blog Mikael Leppä This book is well researched, written and edited, offering excellent in-depth information in a very readable form. It is highly recommended reading for anyone looking for insight and inspiration on how real people use and interact with products and services in the real world. Several excellent pointers are offered to designers, marketing and corporate decision makers, an. A Must read for product managers Ateeq Ahmad It is very important to understand the social and business environment in which you are introducing new products. Most products become successful not by careful study but by aping others with more features or by the genius of a very good product person.This book will provide product designers with a lot more depth and breadth to consider when designing their wares by con. Real education for people seeking to create solutions. Very helpful paradigm on how to view the world rather than analyze it, resulting in a better understanding that analysis will only prove in history.Its all about people and what they do, not the products.