Influence: Science and Practice, ePub, 5th Edition
| Author | : | |
| Rating | : | 4.38 (987 Votes) |
| Asin | : | B00N424FFM |
| Format Type | : | |
| Number of Pages | : | 520 Pages |
| Publish Date | : | 2015-09-28 |
| Language | : | English |
DESCRIPTION:
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. uncovering which factors cause a pe
Claude Whitacre author said To Anyone Reading One Of The One Star Reviews. This Book Is A New Classic.. As an author of books on selling, I keep an eye out for the best books on sales and sales psychology. This book is a game changer.In reply to the few one star reviewsIt has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at first look, this would seem true. The Harva. Highly recommended by an accomplished law professor, and also by me K. Larson This book was recommended by a law school professor in a Legal Negotiation class, so I purchased it used and it arrived within a week. At one cent plus shipping, it was a great value for a book in very good condition.The theme of the book is what the author identifies as six principles of ethical persuasion: reciprocity, scarcity, liking, auth. "Utterly fabulous - a book of rare insight and usefulness - highly recommended." according to Technophobe01. I came to this book via a rather circuitous route and reference in Charlie's Munger Almanac. Charlie quipped that upon reading the book, he had been so impressed by its content and insights he had given the author class A shares in Berkshire Hatheway. As I am sure, you can imagine this caught my attention.After reading the Cialdini's book, I h