Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
| Author | : | |
| Rating | : | 4.83 (651 Votes) |
| Asin | : | 1138090387 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2016-04-07 |
| Language | : | English |
DESCRIPTION:
Many senior executives talk about information as one of their most important assets, but few behave as if it is. Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence and even approaches adapted from other disciplines on how to administer, wield and understand the value of information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. They report to the board on the health of their workforce, their financials, their customers and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. Infonomics is the theory, study, and discipline of asserting economic significance to information. More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy. This book specifically shows:CEOs and business leaders how to more fully wield i