Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.
| Author | : | |
| Rating | : | 4.22 (687 Votes) |
| Asin | : | 1455584142 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2014-02-03 |
| Language | : | English |
DESCRIPTION:
With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.. Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets.Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. LEAVE YOUR MARK isn't an advice book -- it's a mentorship in 288 pages
"Good advice, but the flow could have been better." according to Highlights and Hot Chocolate. Leave Your Mark by Aliza Licht is part memoir, part advice book, and part much needed kick in the rear end. Aliza, formerly known as DKNYPRGIRL across social media, was the Senior Vice President of Global Communications for Donna Karan International. After rising to success on Twitter and inspiring other brands to place Public Relations on the front lines, Aliza answered the many inquiries for advice from young Fashion and PR professionals and students with this book. This was a good book, but it lacked meaning and seemed a I bought this book because I wanted some inspiration as I prepare to enter the world of Public Relations, and of course because my interest is in fashion and beauty. This was a good book, but it lacked meaning and seemed a little boring to read sometimes. Definitely did not teach me much that I didn't already know, but still a good little book to check out if you are interested in social media and brand management specifically in fashion and similar industries.. A Book For The Age of Social Media Leave Your Mark; Land Your Dream Job. Kill It In Your Career . Rock Social Media. By Aliza Licht (foreword by Donna Karan) contains among the following information; Taking Selfies (page 9), (page A Book For The Age of Social Media Stella Carrier Leave Your Mark; Land Your Dream Job. Kill It In Your Career . Rock Social Media. By Aliza Licht (foreword by Donna Karan) contains among the following information; Taking Selfies (page 9), (page 46) researching prospective employers and analyzing the photographs of a varied range of future coworkers through their body language, avoiding text message speak (page 129),skillfully managing a social media crisis (page 187), and much more.. 6) researching prospective employers and analyzing the photographs of a varied range of future coworkers through their body language, avoiding text message speak (page 129),skillfully managing a social media crisis (page 187), and much more.
"Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in PR. Any publicist who wants to be powerful, yet accessible, with a voice that is authentic, unique, and engaging, should follow her lead."Nina Garcia, creative director, Marie Claire, and Project Runway judge