Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
| Author | : | |
| Rating | : | 4.36 (763 Votes) |
| Asin | : | 1473926645 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2015-09-06 |
| Language | : | English |
DESCRIPTION:
Simon Hudson is a tourism aficionado, exploring the world, spreading his passion for travel, and enlightening audiences on every kind of travel research from winter sports to film tourism.He has written eight books, and over 60 research articles, many of them focused on tourism marketing. He is the Endowed Chair for the SmartState Center of Economic Excellence in Tourism and E
Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. "Lessons from a Marketing Guru" feature personal insights from real world practitioners, and "Digital Spotlights" highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.. These features are further enhanced by "Marketing in Action" case-studies in each chapter that highlight the international realities of tourism, hospitality, and events marketing in practice. These include:Spiritual Tourism in Tamil Nadu, IndiaSocial media listening at Marriott’s headquarters in Hong KongThe Deer Hunt Festival in Winneba, GhanaMusic-theme
As well as winter sports articles, she writes tantalizing travel tales for a variety of outlets including the Calgary Herald in Canada, which she considers her part-time home. Hudson is a fount of international experience, amusing anecdotes, and comprehensive business information. About the AuthorDr. He is the Endowed Chair for the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. He gets his cosmopolitan and creative ideas from a background at the University of Calgary, Canada, and the University of Brighton, England as well as visiting positions he has held in Austria, Switzerland, Spain, Fiji, New Zealand and Australia. Meeting Simon at school in England in 1975 has led to a lifetime of adventurous travel and work abroad together, as well as a measure of audacious entrepre