Marketing Management
| Author | : | |
| Rating | : | 4.75 (764 Votes) |
| Asin | : | B008UFXBR6 |
| Format Type | : | |
| Number of Pages | : | 377 Pages |
| Publish Date | : | 2016-10-02 |
| Language | : | English |
DESCRIPTION:
He has helped many leading Asian companies create sustainable strategies in the past decade. . He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing. Hermawan Kartajaya is Leading Service Officer of MarkPlus & Co., a strategy consulting firm in Indonesia. Johnson Distinguished Professor of International Marketing at Kellogg Graduate
The text presents good information. The business cases are very useful and Take this for what it's worth from an MBA candidate who is not interested in marketing. The text presents good information. The business cases are very useful and provided the most benefit. Otherwise, I found the material to be dry and in many cases tedious to read-through. The majority of my research used the web rather than the text as a starting point for all my papers related to this course. The gold standard of marketing texts LSAnderson40 This is one of the most comprehensive marketing books I have read. It covers everything from product management and development to channel strategy. I have been working in marketing for a long time and I often refer to this book to get sense of the issue and solutions others have tried when a new problem or opportunity arises. Well researched and documented with countless examples from real world.. "disappointing to see such poor quality on Amazon" according to Meena Dhawan. The format in Kindle is impossible to read. Paras are all over the place, figures don't show up, images are mixed up, etc.disappointing to see such poor quality on Amazon.
In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. ALERT: Before you purchase, check with your ins
Additional case studies were contributed by Michael Alan Hamlin, author of The New Asian Corporation and managing director of Team Asia, a business consulting group and speaker's bureau."Kevin Lane Keller" is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His Sustainable Marketing Enterprise model provides the foundation for building both sustainable economies and companies. Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America. About