Matchmakers: The New Economics of Multisided Platforms
| Author | : | |
| Rating | : | 4.80 (924 Votes) |
| Asin | : | 1633691721 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2017-01-18 |
| Language | : | English |
DESCRIPTION:
These include Airbnb and Uber. Lower down the market capitalization charts are many Multisided platforms which the authors aptly refer to as ‘matchmakers’, have created huge value for society, and enormous fortunes for their entrepreneurs and shareholders. Of the five most valuable companies in the world last year, three are using the matchmaker business model: Apple, Google, and Microsoft. Of the ten start-ups with the . The book is surprisingly easy to read Matchmakers should be required for any entrepreneur or VC for that matter. Far too often, the failure of a company looking to launch a new market platform is written off as just another example of "marketplaces are tough". This book give you a solid framework for understand why they are difficult but also why they can be so valuable. The book is surp. "The Platform Economy" according to J. M Schwartz. Fantastic and accessible read for anyone interested in learning about the differentiated business case for a platform and how platform business are changing our economy. Good explanation of the the key considerations for anyone looking to start a multi-sided platform.
Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book you’ll need in order to navigate this appealing but confusing world.. Many of the most dynamic public companies, from
Knowing what type of business a company is operating is important both for CEOs and investors.” ForbesThe Rise of the Matchmakers’ of the Digital Economy” The New York Times, DealBookmeasured and analytical” The Wall Street JournalAn economist and entrepreneur and the former Dean of the MIT Sloan School plumb the historical roots and future possibilities of such business models and the economics behind them.” Forbes, 2016 Summer Books for Creative Leaders"Matchmakers is one of the year's best strategy books It should be read by both hipster-web designers with a full beard and smooth McKinsey co