More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
| Author | : | |
| Rating | : | 4.66 (966 Votes) |
| Asin | : | B072C66NWX |
| Format Type | : | |
| Number of Pages | : | 487 Pages |
| Publish Date | : | 2014-10-18 |
| Language | : | English |
DESCRIPTION:
John J. Knight said Must read for CX practitioners. If you are a Customer Experience practitioner than you need to read this book! Blake puts things in simple terms (at least to me) on how to Care about the experiences you have with your customers'. I liked how Blake broke down the different styles of the generations, her specific examples on how some companies are treating their CX and at the . DO MORE While it may be just common sense that superior customer experiences don't happen because you put up a few posters when was the last time you really gave it the time it deserves?Superior companies D.O.M.O.R.E.This is a great roadmap of things you many not have thought of. Actionable and timely.. Top notch customer experience reader - tech savvy and relevant Reporting from the Silicon Valley, author Blake Morgan deftly weaves examples of companies from Airbnb to Hilton, arguing for strategic customer experience consideration. She offers a robust framework for business owners, executives and anyone seeking to delight customers. Highly recommended business book for leaders looking to engage and prof
This book shows you the invisible toxins that are killing your customer experience and your market share and how you should address them. More Is More provides practical advice for building or improving customer experience that you can apply immediately at your own organization. They do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. Because time is of the essence, your customers are not willing to wait for you to get the customer experience right. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have positive experiences. Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies that understand the importance o