Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
| Author | : | |
| Rating | : | 4.61 (920 Votes) |
| Asin | : | 1511366613 |
| Format Type | : | paperback |
| Number of Pages | : | 310 Pages |
| Publish Date | : | 2014-11-26 |
| Language | : | English |
DESCRIPTION:
When a company like Uber connects drivers with passengers, everybody wins—except traditional cab companies, which are scrambling to survive. Assumptions about operations, finance, strategy, and innovation all change. Platform Revolution explores the what, how, and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. In cases as diverse as shoes, spices, dating, energy, home appliances, and education, Plat
Van Alstyne is one of the world’s foremost scholars of information business models, is a visiting scholar at the MIT Initiative on the Digital Economy, and holds a tenured professorship at Boston University.Sangeet Paul Choudary is a C-level strategy advisor to executives globally and an Entrepeneur-in-Residence
"' This book is the single best introduction I have read to Platform Businesses" according to Steven Forth. Every so often I lead workshops on pricing strategy. For the past several years I have been telling people that if you are in a conventional business (what Parker, Van Alstyne and Choudary call a 'pipeline business') and you are competing against a platform business you have already lost. Pipeline businesses do not have winning strategies against multisided markets, or as this book calls them 'platform businesses.' This book is the single best introduction I have read to Platform Businesses. If you use (and if you are reading this . Timely broad survey of platforms, mechanisms, and issues This a scholarly but very readable survey of platforms and their foundations, with broad scope and modest depth. As a technologist and entrepreneur I found this a very good way to quickly grasp the breadth of platforms and the transformations they cause. If you want a good Platforms 101, you won't be disappointed. This book orients you. If you want implementation details, you'll need to look elsewhere. There are many platform foundations to choose from.. "One of the best books on Platform Economics !" according to Jerry floros. In the Information Age, data is key to every aspect of business interaction. Connecting platform users and faciltitating match-making between producers and consumers will revolutionize the global economy as we know it and this book details how it all is happening right now with more to come in the future.
You can either read it or try to keep it out of the hands of your competitorspresent and future. Read the book and share it with your business partners. “Thorough and often provocative.” - Jeremy G. Platform Revolution demystifies the concept by providing clear prose, insightful examples, and practical lessons.” - Hal Varian, chief economist, Google, and author of Information Rules“Platforms have transformed the economy over the last two decades, but the biggest effects are yet to come. You’ll be glad you did.” - Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age“In a very cohesive and comprehensive way, the authors provide deep conceptual insights and rich practical advice on platforms, the most important business organizations of our t