The Power of Habit: Why We Do What We Do in Life and Business
| Author | : | |
| Rating | : | 4.50 (797 Votes) |
| Asin | : | B007EJSMC8 |
| Format Type | : | |
| Number of Pages | : | 593 Pages |
| Publish Date | : | 2015-10-26 |
| Language | : | English |
DESCRIPTION:
Over the past two years, she has transformed almost every aspect of her life. Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Habits aren't destiny. A young woman walks into a laboratory. Marketers at Procter & Gamble study videos of people making their beds. The patterns inside her brain, neurologists discover, have fundamentally changed. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. An untested CEO takes over one of the largest companies in America. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. She has quit smoking, run a marathon, and been promoted at work. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of ou
A Janus-faced text, with very different halves Two halves coexist within this book’s covers. One is outstanding; the other is a bit sloppy. Part one is the heart of the book; it explains what habits are about, where they come from, how they’re hard-wired into our brains, and how they can be enormously powerful —both to enslave us and to free us if we only we learn how to handle them well (the book’s mission). I found this part of the book to be truly outstanding: well-researched, engagingly written and extremely persuasive. It combines . Zalmorion the Fantastic said Three Chapters Worthwhile, The Rest is Filler. Only three chapters are both interesting and useful, but they all slow down when the author drags us through stories that could have been condensed into a few sentences or a couple paragraphs. Frustrating.The science is interesting, but shallowly covered. Basically the book is one big series of stories about how people changed habits to succeed in life.If you are looking for help yourself in this area, look elsewhere. The author offers a small bit of useful advice:Basically, you look for the cues/triggers that are. This book changed me forever! Josh Trent, Wellness Force This is more than just a book about why we do what we do, is it called action for our entire society to look within. Page after page as I absorb this incredible knowledge, I'm begin to also institute the cue- routine- reward framework in mind is coaching practice to see if incredible results with my clients. Not only has this book on the spot on the top of my list for referrals to clients and colleagues, but is also woven its way into the tapestry of my speaking and content creation as a wellness entrepreneur. Thi