Netflixed: The Epic Battle for America's Eyeballs
| Author | : | |
| Rating | : | 4.33 (662 Votes) |
| Asin | : | 1591846595 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2013-02-02 |
| Language | : | English |
DESCRIPTION:
Keating separates fact from legend in this story of how the tiny upstart, Netflix, took on and ultimately decimated the goliaths of the industry, Blockbuster Video and Hollywood Video. --David Siegfried . Although consumers caught on to the service and benefited from the price wars between Netflix and Blockbuster’s rival online service, the companies strained under the pressure of competing at a loss to see who could outlast the other. But at the time, the idea of renting DVD movies by mail was considered a long shot, as DVD was barely an established format. It seems that only Apple Computer rivals Netflix in how its customers hold a deep personal attachment to the brand “experience,” and fans of the service will get a lot of insight into how much risk, dedication, and commitment it took to bring that experience into being. From Booklist Founded in 1997 by Marc Randolph and Reed Hastings, Netflix became one of the biggest dot-com
The inside story of Netflix’s incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, , and the big cable companies. Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.. Yet its long-term success—or even survival—is still far from guaranteed. Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent
Her work has appeared in Variety,Southern Living, and Forbes. . Gina Keating was a staff reporter for Reuters and United Press International for more than a decade
K. Newcomer said Blockbusted!. As an avid movie fan and long time customer of Blockbuster I switched to Netflix a few years ago as I loved the no late fees concept. The library from Netflix of course was huge so that was a plus as well. This book helps to explain the disruption in the market for movie fans and how slow Blockbuster was to respond. Reminds me a lot about the . "Interesting financial and tech history" according to Mark. This is a very interesting case study of the growth of Netflix. Having been part of the story as a customer, I especially enjoyed all that went on as Netflix battled Blockbuster for dominance in the industry. It is fascinating financial and tech history. I am disappointed that the author never really captured any of the main people as people. . "Mandatory read for any tech entrepreneur" according to Ilya Grigorik. Three well-researched books in one: history and evolution of movie rental business, the rise of Netflix and downfall of Blockbuster, battles with Carl Icahn, and more. Gina Keating manages to give the reader a first-person account of all the critical turning points as if you were in the boardroom of each of these companies - it's a real page-t