Onward: How Starbucks Fought for Its Life Without Losing Its Soul
| Author | : | |
| Rating | : | 4.89 (939 Votes) |
| Asin | : | B004U8IH6M |
| Format Type | : | |
| Number of Pages | : | 219 Pages |
| Publish Date | : | 2015-06-10 |
| Language | : | English |
DESCRIPTION:
In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to wi
"It was considered “a great place to work" according to Ian Mann. This book is an account of the remarkably successful Starbucks chain of coffee shops that changed the general population’s relationship to coffee in most western countries. From It was considered “a great place to work This book is an account of the remarkably successful Starbucks chain of coffee shops that changed the general population’s relationship to coffee in most western countries. From 3 coffee shops in 1982, Starbucks grew to 16,000 shops in 5It was considered “a great place to work Ian Mann This book is an account of the remarkably successful Starbucks chain of coffee shops that changed the general population’s relationship to coffee in most western countries. From 3 coffee shops in 1982, Starbucks grew to 16,000 shops in 54 countries employing more than 200,000 and serving nearly 60 million people each week.However, this is not another airbrushed account of a company’s spectacular success. This is an account of a company’s fall, and how it rose again. This is a detailed account of the glo. countries employing more than 200,000 and serving nearly 60 million people each week.However, this is not another airbrushed account of a company’s spectacular success. This is an account of a company’s fall, and how it rose again. This is a detailed account of the glo. coffee shops in 1982, Starbucks grew to 16,000 shops in 5It was considered “a great place to work Ian Mann This book is an account of the remarkably successful Starbucks chain of coffee shops that changed the general population’s relationship to coffee in most western countries. From 3 coffee shops in 1982, Starbucks grew to 16,000 shops in 54 countries employing more than 200,000 and serving nearly 60 million people each week.However, this is not another airbrushed account of a company’s spectacular success. This is an account of a company’s fall, and how it rose again. This is a detailed account of the glo. countries employing more than 200,000 and serving nearly 60 million people each week.However, this is not another airbrushed account of a company’s spectacular success. This is an account of a company’s fall, and how it rose again. This is a detailed account of the glo. Starting a business is tough, but keeping it going is even tougher I read this book specifically to better understand a CEO's perspective in starting a company and then coming back to save it. Howard Schultz's very personalized account demonstrates the commitment needed to keep a vision and mission statement going as later leaders start to vary from the initial vision and as the economy inevitably affects the business. Schultz casts some blame on leaders who succeeded him, but most of Starbucks' issues seemed to be caused by the recession more so than internal decisions. If one recalls . A Unique Story This a unique story because it traces the struggle of running a company that is built around people and their loyalty to a brand. I say struggle because at the same time it has to answer to its stock holders. This quote from page 306 best sums its up, "As Starbucks now knew all to well, growth for growth's sake is a losing proposition." Rather than hang on and ride out the decline in the economy that started in late 2007, Starbucks made heavy cuts in employees and stores and reinventing themselves to emerge now in 201A Unique Story Jerry Rogers This a unique story because it traces the struggle of running a company that is built around people and their loyalty to a brand. I say struggle because at the same time it has to answer to its stock holders. This quote from page 306 best sums its up, "As Starbucks now knew all to well, growth for growth's sake is a losing proposition." Rather than hang on and ride out the decline in the economy that started in late 2007, Starbucks made heavy cuts in employees and stores and reinventing themselves to emerge now in 2014 s. s