Outside Insight: Navigating a World Drowning in Data
| Author | : | |
| Rating | : | 4.28 (692 Votes) |
| Asin | : | B01HJ6B5HO |
| Format Type | : | |
| Number of Pages | : | 190 Pages |
| Publish Date | : | 2013-12-18 |
| Language | : | English |
DESCRIPTION:
Jorn also founded the Meltwater Entrepreneurial School of Technology (MEST), a non-profit organization designed to provide training and mentoring to young African entrepreneurs.. Jorn Lyseggen did his entrepreneurship training at Harvard Business School. He is a Norwegian/Korean who founded Meltwater News in 2001 with $15,000 of his savings and has since then grown it into a global leader in online intellig
A must read. Lyseggen provides a road map for how to use market insights to transform how we run our organisations from the bottom up to the board room -- Peter Tufano, Peter Moores Dean, Oxford University Said Business School
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. Tomorrow's most successful br