Designing Logos: The Process of Creating Symbols That Endure
| Author | : | |
| Rating | : | 4.57 (787 Votes) |
| Asin | : | 1581156499 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2015-02-16 |
| Language | : | English |
DESCRIPTION:
A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA. Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations.
Concerns about content and attitude iajan The book I'd previously relied upon is now out of print and I am seeking a reference to use in a university design classroom. However, this book will NOT be recommended. It is too inconsistent in mixing valuable content with superficial or predictable information. The somewhat limited quantity of images is a drawback, particul. Author didn't care and neither should you It had its moments, and I learned a couple of things. At the end of the book, though, I felt I had wasted my time. Too many of the logos shown as examples are from the author's own body of work. It's like he lacked the will to research other work or reach out to other designers. I maybe wouldn't mind as much if his work were b. Born of Intelligent Thought Jack Gernsheimer's new book Designing Logos is more than a must-read for graphic designers and educators. It is that, for the book is a vital exploration of how (and how not) to create lasting identities, described by someone with talent, a discerning mind, and decades of experience. Designing Logos should also be read by anyo
How to design great logos, step by step by step. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Learn about the uses of positive and negative space, balance, color, and typography; f
. About the Author Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA