Perennial Seller: The Art of Making and Marketing Work that Lasts
| Author | : | |
| Rating | : | 4.25 (537 Votes) |
| Asin | : | B01N8SL7FH |
| Format Type | : | |
| Number of Pages | : | 177 Pages |
| Publish Date | : | 2017-04-09 |
| Language | : | English |
DESCRIPTION:
Perennial Seller is a game changer for those of us who market creative work. I'd give it 6 stars if I could. I'm a marketing professional in the publishing industry. I've read all of Ryan's previous books and have listened to countless interviews with him. It was a no brainer for me to get a copy of Perennial Seller.I devoured this book, finishing it in just a few days. I liked it so much, I ordered copies for my entire marketing team and we're going to be working through the book in our bi-weekly book club.I've been recommending this book to all of my marketing friends at other publishers and I wish every author we worked with would read this book cover to cover at least twice before they finish writi. Dave Lakhani said The Comprehensive Guide For Making Your Art, Your Business, Yourself A Perennial Seller. Let me start out by saying what this book is not. It is not a book of precise tactics and steps and checklists for you to complete. Perennial Seller doesn't make the argument that if you create it and "follow these steps" they will come.The first section of the book starts out talking about creating your work, whether books, art, or a business, that people want to engage. It forces you to that answer core questions about the customer and what they want and need from you (and yes, those questions are included with examples). It talks about the necessity of creating real work, really good work, no. Extremely Practical - Valuable Book Well Worth The Time Years ago now, I stumbled across Holiday's reading list and have been following it and his writing ever since. As an avid reader, one thing that I have grown tired of is non-fiction writer's putting out the same thing, over and over again in different ways. I have given up on entire genres because no one has anything original to say, they just copy each other ad nauseum, and the books are stale before they hit the shelves.Holiday is an exception to that rule, and everything he has written so far is always original and in his distinct voice. For this book in particular, I have read a lot in the g
His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. . His work has been translated into twenty-eight languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. He lives in Austin, Texas. RYAN HOLIDAY is the bestselli
By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.. His fascinating examples include:• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.• Harper Lee, who transformed a
This book couldn’t be more timely!” —JAKE UDELL, founder of TH3RD BRAIN; manager of Grace VanderWaal, Gallant, ZHU, and Krewella“In an era of disposable hot takes, Ryan’s writing blends thoughtful and thorough contrarianism with delicious anecdotes to back it up. If you are interested in creating work that stands the test of time, then Perennial Seller is a must-read.”—JUSTIN BORETA, The Glitch Mob“Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. This book is a complete and current handbook for writing classics. An FT Book of the Month Selection“Every artist aspires to create timeless, lasting work and this book is astudy on what it takes to do just that.