Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
| Author | : | |
| Rating | : | 4.96 (775 Votes) |
| Asin | : | B01LXS4ICA |
| Format Type | : | |
| Number of Pages | : | 558 Pages |
| Publish Date | : | 2015-08-04 |
| Language | : | English |
DESCRIPTION:
Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generate more revenue than ever. The book includes easy-to-use charts and email templates and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to: Identify the prospects with the greatest potentialClearly articulate your company's competitive position Implement account-based sales development using ideal account profiles Refine your lead targeting strategy with an ideal prospect profile Start a conversation with people you don't know Land meetings through targeted campaigns Craft personalized email and phone messaging to address each potential buyer's awareness, needs, and challenges Define, manage, and optimize sales development performance metrics Generate predictable revenue You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. That's the power of Predictable Prospecting.. This game-changing guide provides the immediately implementable s
Mark Galloway said This book is packed with incredible insight and actionable tools for building world-class prospecting teams. We are at the beginning of a long cycle of major disruptions to the traditional B"This book is packed with incredible insight and actionable tools for building world-class prospecting teams" according to Mark Galloway. We are at the beginning of a long cycle of major disruptions to the traditional B2B sales cycle. Buyers don't behave the way the used to for a variety of different reasons, least of which is their infinite access to information. Many thought that inbound marketing would be the solution to every ill, but B2B firms with complicated offerings are now realizing that while it is an important tactic, it cannot replace outbound prospec. B sales cycle. Buyers don't behave the way the used to for a variety of different reasons, least of which is their infinite access to information. Many thought that inbound marketing would be the solution to every ill, but B"This book is packed with incredible insight and actionable tools for building world-class prospecting teams" according to Mark Galloway. We are at the beginning of a long cycle of major disruptions to the traditional B2B sales cycle. Buyers don't behave the way the used to for a variety of different reasons, least of which is their infinite access to information. Many thought that inbound marketing would be the solution to every ill, but B2B firms with complicated offerings are now realizing that while it is an important tactic, it cannot replace outbound prospec. B firms with complicated offerings are now realizing that while it is an important tactic, it cannot replace outbound prospec. #Beyond what I expected Nathan Simmons This book provides you with a systematic approach to targeting the most relevant customers to your business alongside a customized approach to starting those valuable conversations leading to first meetings and beyond.Pair this with James Muir's "The Perfect Close" and you have one amazing overall approach to finding and winning lifelong customers that will truly benefit from your offerings while achieving outcomes they didn't t. Actionable advice for serious revenue growth leaders manhattanites This is how the predictable funnel is actually built in the most sophisticated technology companies in the world right now. Incredibly cogent, well organized and cutting edge, it even references the right software for "cadences." Marylou has synthesized all the best practices into one concise, actionable manual. I'm not surprised to see the massive success her clients are having in testimonials they've left on her LinkedIn profi