Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
| Author | : | |
| Rating | : | 4.99 (983 Votes) |
| Asin | : | B071JZHGHX |
| Format Type | : | |
| Number of Pages | : | 308 Pages |
| Publish Date | : | 2014-03-29 |
| Language | : | English |
DESCRIPTION:
This audiobook shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive analytics can finally make personalized marketing a reality. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations - in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. Make personalized marketing a reality with this practical guide to predictive analytics. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed custo
Powerful tool Found myself fascinated by the power of data when properly used. Early on in the age of the Internet I thought only companies doing business online would be the ones to benefit most but with new understanding of how to use data all companies can experience phenomenal growth if they hit the right buttons. This book is a manual of how to do maximize the technology available to us today to make marketing and production choices that are a lot more effective than the shots in the dark we had to make just a few years ago.. I found this book extremely useful when I was working with customer analytics topics during Qian As an Analytics major student with Engineering background, I found this book extremely useful when I was working with customer analytics topics during my summer internship. The content connects the dots between marketing analytics with related machine learning methods and also provides a clear storyline of how the evolution of marketing analytics looks like. Strongly recommended!. "Its almost like a do-it-yourself manual for applying machine learning to marketing" according to Arun Saksena. This is the book that I have been waiting for! Its almost like a do-it-yourself manual for applying machine learning to marketing. Its extremely well written, easy to understand, and provides amazing insights and value on the topic of predictive marketing. I recommend this book to anyone who is interested in applying predictive analytics to marketing, understanding how Big Data and Analytics are transforming business, or understanding the power of machine learning. Great book!