Products Environment (The Fashion Design Process)
| Author | : | |
| Rating | : | 4.69 (838 Votes) |
| Asin | : | 2909617491 |
| Format Type | : | paperback |
| Number of Pages | : | 96 Pages |
| Publish Date | : | 2013-09-05 |
| Language | : | French |
DESCRIPTION:
With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.