Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
| Author | : | |
| Rating | : | 4.96 (545 Votes) |
| Asin | : | 0231163568 |
| Format Type | : | paperback |
| Number of Pages | : | 232 Pages |
| Publish Date | : | 2016-02-03 |
| Language | : | English |
DESCRIPTION:
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and
The ten case studies provide creative and innovative applications of design principles and supply sufficient detail of use to aid readers in their own planning processes. Better yet, through real-life examples, it demonstrates a far more important skill: how to uncover the more urgent problems lurking beneath the surface. Read it once for inspiration and encouragement. The authors brilliantly reveal how the design mindset can permeate -- and then transform -- an organization.--Daniel Pink, author of "Drive and To Sell Is Human" . Solving Problems with Design Thinking provides depth of value to the graduate professional clas
Average - content was not practical and did not live up to the marketing of the book At first I really liked this book. I had taken the online version of the course through a MOOC and found the approach novel. I am responsible for the continuous improvement initiative at my company and like to keep abreast of differing techniques to spark creativity. I was disappointed in that th. M. Heiss said Too many buzzwords. It sounds, from the repeated author references, that the better book must be "Designing for Growth" by Lietzau and Ogilve. That book offers this approach, again, based on REPEATED references in THIS book:What is?What if?What wows?What works?This book offers very little. It represents a soft, soci. Good insights through case studies, but lacks metrics Michael Gastin Decent set of design-thinking case studies. It suffered from a lack of metrics, meaning it would have been nice to get an idea of the impact these projects had other than, "We got people really excited and talking about X" or "Now our whole team is committed to this approach." Those are fine, but
She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation.Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute.Kevin Be