Sport Promotion and Sales Management, Second Edition
| Author | : | |
| Rating | : | 4.81 (899 Votes) |
| Asin | : | 073606477X |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2013-12-14 |
| Language | : | English |
DESCRIPTION:
Irwin has published numerous articles in sport marketing and management journals, contributed to books, and delivered presentations at regional, national, and international conferences on topics associated with sales and promotion. McCarthy, PhD, is an associate professor of management and director of the Institute of International Business at the W. A founding member and past president of the Sport Marketing
Moving from theoretical foundations of sport promotion and sales to fundamental roles of sport sponsorship, it examines incentives for sport consumers, licensing issues, sales management and servicing, and the role of technology in sport promotion and sales. . It also explores sales training, the art of ticket sales, customer retention, branding, and risk management. In keeping pace with the changing times in the world of sport, this book features much new material:-Two new chapters (and three total) on sport sponsorship that greatly expand the discussion in that critical area, including how to negotiate, nurture, and activate sponsorships-A detailed exploration of a nine-step “eduselling” process, an emerging sales model created by author William A. They also bridge the gap between theory and practice by providing “Practitioner Perspectives” in each chapter. Irwin, Larry M. McCarthy, and Sutton bring exte
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A founding member and past president of the Sport Marketing Association (SMA), Dr. He has also authored more than 100 articles and has made more than 100 national and international presentations. About the AuthorRichard L. McCarthy, PhD, is an associate professor of management and director of the Institute of International Business at the W. Sutton is a featured author for Street and Smith's Sports Business Journal (SBJ) and for the basketball strategy and business magazines Basketball Gigante and FIBA Assist, published in Italy.Larry M. He teaches in the Center for Sport Management. Irwin, EdD, is a professor and the director of the Bureau of Sport & Leisure Commerce at the University of Memphis. H