The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
| Author | : | |
| Rating | : | 4.32 (791 Votes) |
| Asin | : | B01BQWH3U0 |
| Format Type | : | |
| Number of Pages | : | 444 Pages |
| Publish Date | : | 2014-01-22 |
| Language | : | English |
DESCRIPTION:
His previous experience includes foundational roles at a number of start-ups. He has also written for such industry publications as Forbes and iMedia. ROLAND SMART serves as the VP of Social & Community Marketing at Oracle, where he oversees a range of programs designed to enrich the communities associated with Ora
Valuable for B2B Marketers Russell Rothstein The Agile Marketer is a hands-on guide for marketers looking to move their marketing to a more customer-centric approach.Roland provides a practical guide explaining what Agile Marketing means, its benefits compared to more traditional marketing methods, and how to integrate Agile Marketing with your long-term marketing strategy.As CEO of IT Central Station, I have seen the importance of integrating your customers' experiences not just into your marketing, but also into your product development. This book should be. I have been fortunate to work with Roland in my career and feel Don Beck I have been fortunate to work with Roland in my career and feel he is one of the brightest marketing minds in Silicon Valley. His book is outstanding and a must read for all business executives. In his book Roland presented complex marketing concepts and made them easy to understand for all readers. I really enjoyed reading this book and highly recommend it to all business leaders and marketing executives!. mr cub said OK for "Agile" but not for customer experience. Very little in this book on customer experience. Book was recommended by an acquaintance, but I found the book lacking in depth of coverage, particularly in CE. If you want to read about the latest buzz word, "agile marketing, I guess this book might be helpful.
The marketer's guide to modernizing platforms and practicesMarketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. This approach represents a formidable technological and practical challenge that few marketers have experience with.The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing.Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.Written by a premier practitioner of modern marke
It has the potential to unleash a whole array of new marketing opportunities from growth to "baking" marketing directly into products and services. Agile development involves continuous assessment and iteration at every phase of a project—and throughout the lifecycle of a product. Through Agile—the same approach that revolutionized software development— marketers can align with product developers and product managers to create a more powerful connection with customers. From the Inside FlapMarketing in the digital era has evolved into a whole new game—and the name of the game is the custo