The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
| Author | : | |
| Rating | : | 4.91 (714 Votes) |
| Asin | : | 1400080932 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2013-10-21 |
| Language | : | English |
DESCRIPTION:
"It is not a technical book. Not recommended." according to Daniel. When I bought this book I expected to read a book about pricing techniques. Nothing, only 200 pages of tales and well known theoretical concepts like Price Discrimination. Come on! that is something that a first year economics student know. Not recommended for someone who's looking for a good pricing book.. marcus said Great book of concepts and ideas. There are a good amount of ideas in this book. The author does a good job at simplifying it down and giving examples to these concepts.. Four Stars MaksLaz usefull to build a full picture of pricing
Alternately, he notes, music and book stores "often take a contrary pricing approach" and give lower prices to their first customers. All rights reserved. Nor does Mohammed cover how to estimate the cost and demand factors necessary to evaluate different price schemes. (Oct. With emphasis on familiar consumer practices like quantity discounting, early-bird discounts and mixed bundling, Mohammed describes, for example, setting a high initial price to capture extra profits from early adopters, then reducing prices to attract other customers. From Publishers Weekly Mohammed's breezy, informal account of a range of pricing strategies takes as its starting point the realizati
. Born in Milwaukee and raised in Cincinnati, he is the author of The 1% Windfall and has written over 80 articles on innovative pricing strategies for the Harvard Business Review. Rafi Mohammed, Ph.D. He is an avid Bruce Springsteen fan. is the founder of Culture of Profit, a Cambridge, Massachusetts-based company that consults with businesses to develop and improve their pricing strategies
The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:• The astonishing impact that small changes to a pricing strategy can have on the bottom line• How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decisionThe Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Also available as an eBook. Dr. Want to make a bad yea