The Business of Design: Balancing Creativity and Profitability
| Author | : | |
| Rating | : | 4.91 (890 Votes) |
| Asin | : | 1616890185 |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2017-01-21 |
| Language | : | English |
DESCRIPTION:
The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. A vibrant and enticing look at the business side of design practice, this graphically beautiful book is neither dry nor intimidating. These esteemed architects and designers share the benefits of their experience as well as their own take on the business of design. Keith Granet's The Business of Design will help get you there faster, creative talent intact." - Marc Appleton. This book is a must-read for every designer."-Jonathan Adler "The Business of Design is the essential guide about the design business. The Business of Design
Great book As an architect outside of the US, this book gives me a clear picture of how an architectural practice is in the US. I like how ideas and basic managerial aspects of an architectural firm is shown here. Also, this book is clearly aimed to us in this industry - the packaging and page layouts of this book are very well designed. Lastly, I think the interviews with some of the popular architects add great insight.I d. "great book, if you don't own it and you run an interior design company, buy it" according to Rebecca Susan West. I love this book. Easy to follow, well laid out, practical information. It's also designed with designers in mind, so aesthetically it looks and feels nice which, for me, makes it easier to take in the business-info. Love it, would buy it again, it is required reading for my assistants and interns.. A MUST read for everyone in the business of design and architecture If you have your own firm and you don't have this book you should worry.It should be compulsory for anyone who wants to run their business in a professional manner to buy this book.I have my own design firm in Chile and the entire book is applicable to our office.Highly recommended!
Granet has become to decorators what Swifty Lazar was to screenwriters and starlets." --The New York Times"Keith Granet's new book The Business of Design is especially welcome His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country." --AIArchitect"In an industry perceived more for its beauty than its money-making ability, Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability The business advice he imparts could be applicable to any small-business owner." --USA Today"Granet's book isn't about designing a room-- it's about designing a career-- or giving an existing