The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
| Author | : | |
| Rating | : | 4.43 (644 Votes) |
| Asin | : | 0735213658 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2016-01-21 |
| Language | : | English |
DESCRIPTION:
His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book. Scott Galloway is a Professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A seria
And he reveals how you can apply the lessons of their ascent to your own business or career. For all that's been written about The Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. , Apple, Google, and Facebook are four of the most influential entities on the planet. How did The Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of The Four that lurk beneath their shiny veneers. Just about everyone is wrong. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand The Four.. Just about everyone knows how they got there. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions
His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book. A serial entrepreneur, he has founded nine firms including L2, Red Envelope, and Prophet. In 2012 he was named "One of the World's 50 Best Business School Professors" by Poets & Quants. About the AuthorScott Galloway is a Professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students.