The Golden Age of Advertising: The 60s
| Author | : | |
| Rating | : | 4.31 (521 Votes) |
| Asin | : | 3822848018 |
| Format Type | : | paperback |
| Number of Pages | : | 351 Pages |
| Publish Date | : | 2017-02-19 |
| Language | : | French, German, English, Spanish |
DESCRIPTION:
He is Executive Editor for TASCHEN America and the author of numerous books on architecture, popular culture, and Hollywood history. . The editor: Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California
Great book ! I was born in 1965 but I loved to play toys and children's books when I was toddler in late 1960s . I love book alot !. "Sights and Sounds of the Sixties" according to J. Jenkins. are reviewed in these ads. It was like stepping back into the past. Brought back some great memories. Great book.. Great Book; Introduction ignores racism William R. Drake I am 67 years old and, because of my background in the South related to racism, am giving presentations (as a guest) related to the Civil Rights Era for three high school history classes next week. In preparation, I wanted a book on advertising in the 60s to demonstrate the predominance of white faces that people of color had to look at every day as the "ideal people". I found The Golden Age of Advertising - the 60s on Amazon and ordered it. While I can not do a scientific study related to '60s ads solely with this book, my sense is that its ads are pretty representative of what was out
Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. From forgotten cars such as the Studebaker Avanti, to cigarettes (?Marlboro a man's world of flavor?) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values
. He is Executive Editor for TASCHEN America and the author of numerous books on architecture, popular culture, and Hollywood history. About the Author The editor: Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California