The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
| Author | : | |
| Rating | : | 4.41 (812 Votes) |
| Asin | : | 1118488768 |
| Format Type | : | paperback |
| Number of Pages | : | 464 Pages |
| Publish Date | : | 2014-04-23 |
| Language | : | English |
DESCRIPTION:
His books open people's eyes to the new realities of marketing and public relations. DAVID MEERMAN SCOTT is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give
The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs."When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession." —Stephen Quigley, Boston University"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!" —Robert Scoble, coauthor of Naked Conversations, Scobleizer"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR profession
Hans Peter Bech said Highly recommendable for anyone who needs to communicate with the market.. The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new playing fields and this insight is what David Meermans Scott is giving us through his 5th edition of his ground breaking book "The New Rules of Marketing and PR". The book gives the. How to get true ROI from your marketing efforts Bill Gluth I have ALL the other editions so when the newest came out, I was first in line to get a copy. Not the same old blah blah when it comes to marketing today. Packed with examples, direction and methods to increase the bottom line and get that ROI from marketing you're dreaming of today. This is the marketing instruction manual you're looking for.. "A Great Reference for "Old School" Marketing Managers" according to Alison Cotter, College Application Essay Coach. This is a highly useful book for "old-school" marketing managers looking to update their personal skills or to train and supervise their "new-school" staff. As a small biz owner, I am finding this book to be an invaluable resources. Bottom line, content is key. Large companies have dedicated writing teams to monitor and constantly update websites, blogs, posts, and tweets. For small businesses, that task falls to the owner, the intern, or through the cracks. Not only has this book helped me e
Prior to starting his own business, he was marketing VP for two U.S. Thebenchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.The New Rules of Marketing & PR offers the singl