The Photographer's MBA: Everything You Need to Know for Your Photography Business
| Author | : | |
| Rating | : | 4.34 (565 Votes) |
| Asin | : | 0321888928 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2014-08-18 |
| Language | : | English |
DESCRIPTION:
Gadgetman said Not an MBA course but a freshman class. As one of the previous reviewers stated, I also really wanted to like this book as well. I'm an Elite Member on Sal's Behind the Shutter website and also bought his Complete Senior Photography package for $Not an MBA course but a freshman class Gadgetman As one of the previous reviewers stated, I also really wanted to like this book as well. I'm an Elite Member on Sal's Behind the Shutter website and also bought his Complete Senior Photography package for $499 plus attended one of his seminars. I will point out the short comings of the book and let the other reviewers tell you the good stuff. I. 99 plus attended one of his seminars. I will point out the short comings of the book and let the other reviewers tell you the good stuff. I. Warner Smith said Fair Read; Expected More. I have mixed feelings about this book. I really wanted to write a top star review because I've seen this guy speak on several occasions and he is a marketing guru! If I were just about to begin a career as a professional photographer, then this book serves its intent and I would offer a stronger rating. But here is the "shtick"; I'm a well esta. Thing1 said Pretty good but not detailed. On one hand, I enjoyed this book. It seems to talk about everything you'd need to do to build a photo business. There's some good advice about attracting the clients you want and building a style. It's a good framework to guide you through creating or revamping a business plan. On the other hand, I feel it does not deserve the title of "Photogr
Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals Understand branding’s elements and how to define your own brand so that you stand out from the crowd Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability Tackle costs, pricing, and contracts (including copyright and model releases) At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography busin
He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to new levels of growth, success, and notoriety. You can find out more about Sal and his work at salcincotta.. In addition, Sal is the editor of Shutter magazine, for which he also writes a monthly column. SAL CINCOTTA is
About the Author SAL CINCOTTA is an international award-winning photographer, author, and speaker. You can find out more about Sal and his work at salcincotta.. In addition, Sal is the editor of Shutter magazine, for which he also writes a monthly column. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to new levels of growth, success, and notoriety. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormonde and Martha Stewart