The Pricing Journey: The Organizational Transformation Toward Pricing Excellence
| Author | : | |
| Rating | : | 4.68 (915 Votes) |
| Asin | : | 080478874X |
| Format Type | : | paperback |
| Number of Pages | : | 235 Pages |
| Publish Date | : | 2018-01-01 |
| Language | : | English |
DESCRIPTION:
Not a book on pricing Reader, beware! It's a book on change management, not pricing. You can replace the word pricing with buzz words like "agile" or "big data analytics" etc and the universal 5C's work all the same. I was expecting pricing technical capabilities to be explained, like how to run conjoint analysis and implement the results, but . "Must read for managers at all levels" according to David Grogan. This is a great practical tutorial for anyone interested in the dynamics of pricing. Dr. Liozu does an exceptional job of boiling down the results of rigorous research into findings that are genuinely useful for practitioners. A reader friendly format with simple graphics and tables that can be digested quickly. It offers . "Impactful and highly actionable" according to Suzanne Piotrowski. This book is a must-read for organization leaders seeking to understand their business and the value of their product or service offerings. As a strategy and leadership consultant, and a leader of a professional services firm myself, I have years of experience working with repercussions of non-strategic pricing tactics and
A must-read full of important concepts and practical recommendations." (John Jacko, SVP & Chief Marketing Officer)"Neither businesses nor business schools provide sufficient guidance and training for effective pricing practices. Monroe author of Pricing: Making Profitable Decisions) . In this book, Stephan Liozu outlines the key dimensions that are needed to successfully make this transformation. "Pricing management is a critical but underappreciated element of business success. The Pricing Journey addresses this need. Stephan Liozu's book describes the journey towards pricing excellence and highlights the organizational strategies needed to raise the profile of this important function. By paying proper attention to capabilities, change management, design, and people skills, pricing
Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricingdrawing on principles of socio-technical change. Rooting his recommendations in research and practice, Liozu proposes specific capabiliti
. Stephan M. Liozu is Founder of Value Innoruption Advisors. He teaches at Case Western Reserve University's Weatherhead School of Management, where he draws on over 20 years of global business experience to introduce disruptive approaches to strategy, innovation, and value management