Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
| Author | : | |
| Rating | : | 4.67 (680 Votes) |
| Asin | : | B00K5NHSQG |
| Format Type | : | |
| Number of Pages | : | 432 Pages |
| Publish Date | : | 2014-03-05 |
| Language | : | English |
DESCRIPTION:
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Excellent update and consolidation of the first edition of the Excellent update and consolidation of the first edition of the arts marketing bible STANDING ROOM ONLY and Joanne Scheff Bernstein's follow up, ARTS MARKETING INSIGHTS. Things are changing so quickly in our world, especially in technology, that I really appreciate having this timely and well. Another must-have from Joanne Scheff Bernstein Lendre Kearns Another terrific book from Joanne Scheff Bernstein. She continues to offer great insights for marketers, a reference that can be used again and again.. Five Stars Very well written with insightful examples.
One of the world's leading arts marketing authorities, she is a well-known educator, arts manager, and consultant to the arts management community. She served as executive director of a symphony orchestra and a dance company, and has consulted extensively with diverse non-profit arts organizations. Joanne Scheff
You'll find compelling strategies and tried-and-true techniques, and you'll quickly see why this should be required reading for all new hires, as well as your Board. It's like having your own consultant sitting on your bookshelf.' Andreas Mitisek, Artistic & General Director, Long Beach Opera / Chicago Opera Theater. A great guide to all aspects of marketing. Don't reinvent the wheel find out what really works!' Eugene Carr, Founder & CEO, Patron Technology'In this second edition of Standing Room Only, Bernstein includes a new paradigm for engaging consumers through social media, website dev