The Sandler Rules: 49 Timeless Selling Principles…and How to Apply Them
| Author | : | |
| Rating | : | 4.29 (829 Votes) |
| Asin | : | B073X67NV4 |
| Format Type | : | |
| Number of Pages | : | 116 Pages |
| Publish Date | : | 2015-01-11 |
| Language | : | English |
DESCRIPTION:
"A no nonsense guide to the art of selling" according to Amazon Customer. Tired of plowing through endless pages of fluff looking for a sales gem? Then this is the book for you. David Sandler doesn't waste your time with reams of unnecessary content. The author makes his point on each rule in a concise way. Each rule is spelled out with a real world example to demonstrate the validity of the rule. Each rule comes with a short but powerful homework assignment. Some of these "rules" are universal and can be found (after extensive reading) in the writings of other top sales trainers. However quite a few of these rules are unique to the Sandler Method and this was t. I contribute a great deal to the technical sales process R. EARLS As a Systems Engineer (SE), I'm the technical part of a sales team. Even though I'm not the "sales rep", I contribute a great deal to the technical sales process. I've found that a large number of the Sandler Rules apply just as much to SEs as they do to sales reps. I've effectively used those rules for years to elevate my skills and help my sales team win deals. Most importantly, the rules have helped me learn what NOT to say and when to keep my mouth shut and wait-out the uncomfortable silence.. Good book This is a good book. I buy it for all of my sales reps. It helps reinforce some basic tenements of selling.
Don't spill your candy in the lobby. And when salespeople know the rules, they get results. From the Wall Street Journal best-seller. Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled 49 unforgettable rules that are frank, sometimes fun, and always easy to put to use. After three decades of proven success, the secrets are out in The Sandler Rules. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results? Are great salespeople born with a special gift - perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships. Never ask for the order. Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminar