The Strategy and Tactics of Pricing: New International Edition
| Author | : | |
| Rating | : | 4.76 (524 Votes) |
| Asin | : | B01KZU2OIU |
| Format Type | : | |
| Number of Pages | : | 218 Pages |
| Publish Date | : | 2015-03-03 |
| Language | : | English |
DESCRIPTION:
From the Back CoverKEY BENEFIT:The Strategy and Tactics of Pricingshows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.KEY TOPICS: Strategic Pricing; Value Creation; Price Structure; Price and Value Communication; Pricing Policy; Price Level; Pricing Over the Product Life Cycle; Pricing Strategy Implementation; Costs; Financial Analysis; Competition; Measurement of Price Sensitivity; Ethics and the Law MARKET: For those interested in learning about market pricing.
A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as:-Cost-based price increases -Price reductions in a recession-D
The Standard Pricing Text Since the first edition in 1987, Tom Nagel's "The Strategy and Tactics of Pricing" has been the standard pricing text and an indispensable guide to value-oriented pricing for students and practitioners alike. All the major pricing topics are expertly covered with a good balace between theory and practice. As one very interested in this important topic and about to publish his own pricing book, I can highly recommend this work as there is nothing comparable on the market today.. A lot of information from the older editions have been edited out which is a shame because they were very good. Needs a Kindle version. A lot of information from the older editions have been edited out which is a shame because they were very good.. Not a lot to say I took a basic Econ class in college but recently got a job working in a pricing department at a fortune 500 company Yikes, right? I had to learn about pricing quickly so I would have a framework to discuss pricing with my co-workers (I do the more technical side of reporting, so it's not strictly necessary I understand. But it sure helps :-).I heard about this book via MIT's Open Courseware, where it is used in a grad level class on pricing. As you can imagine, I was intimidated since I'd only ever taken one, basic econ class in college. But I was desperate to learn