UX for Lean Startups: Faster, Smarter User Experience Research and Design
| Author | : | |
| Rating | : | 4.65 (680 Votes) |
| Asin | : | B00CMFJZ1Q |
| Format Type | : | |
| Number of Pages | : | 367 Pages |
| Publish Date | : | 2013-01-29 |
| Language | : | English |
DESCRIPTION:
Great for laymen and startup people in general - not experienced UX designers Great introduction for people who don't really know much about UX Design. It was well written, pretty funny, and valuable. Only downside for me was that it seemed a little bit repetitive. Still worth the read though!The introduction of the book talked about what Lean UX is and isn’t. It was compared to Agile Design and User-C. My boss challenged me to figure that out and through this book ( and a few others in the series like Lean Customer) I realized w Amazon Customer I work for one of the largest companies in the world. We have tons of ideas, too many. What we didn't have was a way to prove that people wanted the ideas. My boss challenged me to figure that out and through this book ( and a few others in the series like Lean Customer) I realized we had all the pieces in the company already, we j. I thoroughly enjoyed this book I thoroughly enjoyed this book. It explains UX design in the context of lean startups. It’s a great read for anyone, even if you don’t work at a startup. And it made me laugh out loud several times as I was reading. (I listen to Laura’s podcast, What is Wrong with UX, so I’m familiar with her sarcastic sense
UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.Determine whether people will buy your product before you build itListen to your customers throughout the product’s lifecycleUnderstand why you should design a test before you design a productGet nine tools that are critical to designing your productDiscern the difference between necessary features and nice-to-havesLearn how a Minimum Viable Product affects your UX decisionsUse A/B testing in conjunction with good UX practicesSpeed up your product development process without sacrificing quality. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. Great us
Qualitative research tells you why. Why is your book timely-- what makes it important right now?A. It can be painful, but it’s always useful. Know that something you believe may be wrong. We’re seeing a massive increase in the demand for well-designed, easy-to-use products. Talking to users is not as good as listening to users, which is not as good as observing users. I want startups to stop building things people don’t want and can’t use. An MVP is not half of a big product. By incorporating real data into the design process, we can understand exactly what effect our changes have on our