What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient
| Author | : | |
| Rating | : | 4.37 (849 Votes) |
| Asin | : | 0832950025 |
| Format Type | : | paperback |
| Number of Pages | : | 301 Pages |
| Publish Date | : | 2015-04-22 |
| Language | : | English |
DESCRIPTION:
She is creative, her techniques are different and they work. If you want something you can implement on Monday morning, listen to what Sandra has to say."David FroshPresident, Sperry Van Ness International, Inc. "Sandra Sellani offers that rare combination of insight, knowledge, experience and humor. She is simply fascinating to listen to. In a world of over information, infotainment and distractions, Sandra's delivery and professionalism make her an unparalleled speaker and a delight to work with."John Klymshyn Author, "The Ultimate Sales Manager Guide" and "Move the Sale Forward", Keynote Speaker, Consultant and Trainer . I'd definitely want her on my team."Tim WrightmanSuperbowl XX Champion, Chicago Bears; Professional Speaker, Trainer, Spokesperson and Entrepreneur "If there was one word that could be used to describe how Sperry Van Ness has grown from $17 million
The author will then take you through a step by step process of brand assessment, improvement and planning. Consider the fact that that 80% of new brands fail upon introduction and another 10% fail within five years. What's Your BQ? It could be the most important question you can ask and answer if you are running a business in today's competitive landscape. The results can have a profound impact on the longevity of your business, large or small.. With the heightened competition and consumer savvy of the 21st century, it is imperative that every business owner knows how to build a competitive advantage into their brand. The book will give you a customized snapshot of your company's brand strengths and weaknesses through a 40-question test
Her work to date encompasses 20 years of management in sales, marketing and branding. a commercial real estate brokerage firm that in five years has grown from $2.1 billion to $12 billion in sales. Sandra's team has won more than 30 awards for marketing, public relations and communications from organizations including the Public Relations Society of America and the International Association of Business Communications. Sandra Sellani, MBA is Vice President of Ma
"What's your BQ? is brilliant in it's simplicity!" according to Dann T. Allen. I highly recommend this book to anyone who is in the field of branding, marketing, business strategy or customer experience! Sandra simply (and humorously) articulates an easy, straightforward methodology for brand building. The real world examples reinforce the necessity and. "Great business book from a brilliant mind" according to T. Sawyer. Whether you are a marketeer or not, anyone in business will appreciate the thoughtful approach Sandra Sellani has put into her book about knowing your brand quotient. In her book, she analyzes many companies, some name brand and some not, about what they have done to further . R. Cowper said A Must Read!. I just finished reading What's Your BQ? and can't wait to develop my own "brand strategy". Sandra Sellani's writing captivates the reader. Her clear and concise explanation of what brand strategy and differentiation can do for anyone, anywhere, is so easy to follow. It's one