Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
| Author | : | |
| Rating | : | 4.74 (652 Votes) |
| Asin | : | 1625274491 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2015-07-01 |
| Language | : | English |
DESCRIPTION:
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continentsnow updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one Alignment, Renewal, and Red Ocean Traps that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold
How to Run your Business and Become the Competition This is a very technical book to read cover to cover, which explains the 3 star rating.However the message is clear. If you run your business attempting to price your product or device below the competition or by adding "bells and whistles" to an existing product, you will continua. "Green Money Refund, Wish I Could Get One" according to Amazon Customer. I've always enjoyed reading business books and thought this would be a good one given the acclaim it's received over the years. However, this was a complete waste of money and time. The main idea is stated within the first chapter then the authors ramble and rehash the same premise. Jacqueline Chang said How to win hearts and minds to successfully implement strategy. Strategy is very important in Project Management and not only as far as the initiation and planning phases but also the execution, control & monitoring phases as well. After reading the first edition in July "How to win hearts and minds to successfully implement strategy" according to Jacqueline Chang. Strategy is very important in Project Management and not only as far as the initiation and planning phases but also the execution, control & monitoring phases as well. After reading the first edition in July 2011, I found the application of Blue Ocean Strategy helpful in managing t. 011, I found the application of Blue Ocean Strategy helpful in managing t
“Blue Ocean Strategy is the most successful book on business master-planning in recent years.” The Economist“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.” Qantas The Australian WayPraise for Blue Ocean Strategy:A bestseller across 5 continentsMore than 3.6 million copies sold worldwideTranslated into 44 languagesA Wall Street Journal, BusinessWeek, and Fast Company bestsellerThinkers50 Strategy Award for Best Business Book of the decadeThe Fast Company Leadership Hall of FameWinner of the Carl S. Sloane Award for Exce
W. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 44 languages, and is a bestseller across five continents. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim and Mauborgne rank in the top 3 management gurus in the