Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things
| Author | : | |
| Rating | : | 4.48 (516 Votes) |
| Asin | : | 074947985X |
| Format Type | : | paperback |
| Number of Pages | : | 200 Pages |
| Publish Date | : | 2015-07-16 |
| Language | : | English |
DESCRIPTION:
. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies.
However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Less than 0.5 per cent of all data is currently analysed and used. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy
DarrenIngram_dot_com said the author has done a good job in bringing the subject to light. Many will have heard of the term ‘big data’ but assumed it didn’t directly apply to them. Bzzzt! Wrong answer. This book will correct that misapprehension and show how big data, analytics and other technologies can be source of profit and advantage for many companies.Written in an accessible manner, the author has done a good job in bringing the subject to light. It may come as a shock, once you understand how every business is now a data business, that less than one-half of one percent of all data gathered is ever analysed and used. A lot of waste that leads to a lot of potential,. "More manager's perspective" according to A guy. If you are looking for data strategies in a manager position, this book can give you some clues. Techniques that you can apply are suggested in the book, but it didn't go any deeper.. therefore it is easy to understand how Data Strategy will play its role Richard Bernard Marr is an authority in this field, therefore it is easy to understand how Data Strategy will play its role in business.
"Bernard hits the pulse of one of the largest transformations impacting all businesses with this book. I highly recommend this book to anyone seeking a practical guide to the world of big data." (Stuart B. If you've never developed a data strategy, it's worth reading twice." (David Purdy, Data Scientist, Uber)"Leveraging data to drive competitive advantage has shifted from being an option to a requirement, and Bernard provides a comprehensive roadmap for leaders focused on mapping and assessing their journey.