The Product Manager's Desk Reference 2E (Business Books)
| Author | : | |
| Rating | : | 4.47 (826 Votes) |
| Asin | : | B00KWQ1TN4 |
| Format Type | : | |
| Number of Pages | : | 276 Pages |
| Publish Date | : | 2014-11-07 |
| Language | : | English |
DESCRIPTION:
He is the founder of Sequent Learning Networks, a global training and advisory services firm based in New York City. STEVEN HAINES is among the world's top experts in product management. Haines is the author of Managing Product Management and The Product Manager's Survival Guide.. He is also founder of The Product Management Executive Board, a professional ass
"I actually teach Senior Product Managers some great techniques that this book discusses" according to Christopher Walker. Steven Haines is an absolute genius, especially when it comes to Product Management. I have read all of his I actually teach Senior Product Managers some great techniques that this book discusses Steven Haines is an absolute genius, especially when it comes to Product Management. I have read all of his 3-part series for Product Management and hope to attend one of the Sequent Learning Networks Product Management Training Sessions (Haines owns Sequent Learning Networks).The book outlines everything that you need to know to be effective as a Product Manager. Now, with the knowledge I've gained through reading this book, I actually teach Senior Product Mana. -part series for Product Management and hope to attend one of the Sequent Learning Networks Product Management Training Sessions (Haines owns Sequent Learning Networks).The book outlines everything that you need to know to be effective as a Product Manager. Now, with the knowledge I've gained through reading this book, I actually teach Senior Product Mana. Danielle Vincent said The Best Product Management Book I Have, Hands Down. Really, the title says it all. This is the most valuable product management book I've bought. It's so thorough and well-written that I have been reading it straight through. It covers all aspects of Product Management, including strategy, forecasts, cross-functional team management, business cases, launch, and post-mortems. I cannot recommend this book highly enough. If you are a Product Manager, you can't afford not to get this book. My copy is filled with copi. My go-to guidehas yet to fail me! Really new role for me and our company and this has been great for me. I have it handy for referenceand have already used quite a few of the templates, methodology and processes recommended. This is really a great base guide for someone new to the role - and really working to define the standards of the organization within a company.
Haines is the author of Managing Product Management and The Product Manager's Survival Guide.. About the AuthorSTEVEN HAINES is among the world's top experts in product management. He is also founder of The Product Management Executive Board, a professional association of senior executives who share a common bond in their quest for product excellence. He is the founder of Sequent Learning Networks, a global training and advisory services firm based in New York City
With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever.Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success.In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to e