Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
| Author | : | |
| Rating | : | 4.86 (728 Votes) |
| Asin | : | 0307396215 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2017-09-27 |
| Language | : | English |
DESCRIPTION:
Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful
Excellent Overall Treatise on the Influence and Power of Crowdsourcing John Possumato From the positives of crowdsourcing and in its influence on business (the creation of Google with citation information being a key example) to its "dark side" of mob rule and mass mediocrity (the creation of Google can be used as the same key example), Howe very effectively explores by analysis and representation the phenomena of crowdsourcing as its "hyper fueled" by the World Wide Web. Howe effectively outlines the transformation that crowdsourcing on the Web h. Howe's exuberance has some merit but is ultimately a little misguided "No matter who you are, most of the smartest people work for someone else," quips Bill Joy, a Sun Microsystems co-founder. This declaration was articulated as a paean to the wisdom of crowds, the subject of Jeff Howe's 2008 book, Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Why limit yourself to a small, expensive subset of the available talent, the argument goes, when a global network of freelancers will gladly do the job better f. My wife won't let me pick a name. said Great book, although slightly outdated.. This book, authored by the man who coined the term "crowdsourcing," was written at a time when online crowdsourcing was still in its infancy. Due to that, he tends to rely heavily on a few stories to make his points. However, despite that, the book is a fascinating read that will contribute enormously to my thesis studies on how businesses should utilize crowdsourcing.
"An informed and enthusiastic guide to the new collaborative creativity."—Times (London)"A welcome and well-written corporate playbook for confusing times."—BusinessWeek"An engaging mix of business, sociology, organizational theory, and technology writing and fits the mold of Malcolm Gladwell’s perennial bestseller, The Tipping Point."—Newsweek“While small groups have often been the foundation of great performance—think SWAT teams and Skunk Works—Jeff Howe has made the compelling case for the power of far larger communities of interest. Jeff Howe’s guide to crowdsourcing—to use his perfect coinage—is insightful, fun, and indispensable to those who want to understand, or partici
JEFF HOWE is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. News & World Report,Time magazine, the Washington Post, Mother Jones, and numerous other publications. He has also written for U.S. Before coming to Wired he was a senior edito