Deluxe: How Luxury Lost Its Luster
| Author | : | |
| Rating | : | 4.59 (898 Votes) |
| Asin | : | 0143113704 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2017-06-03 |
| Language | : | English |
DESCRIPTION:
Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. It offered a history of tradition, superior quality, and a pampered buying experience. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Once luxury was available only to the rarefied and aristocratic world of old money and royalty
If anything, she's fond of the aristocratic past, snarks at "behemoths that churn out perfume like Kraft makes cheese" and is too credulous of fashionistas' towering egos. . Despite her grasp of business machinations, her argument that conglomerates have stolen luxury's soul doesn't entirely wash. (Aug.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. From Publishers WeeklyNewsweek reporter Thomas skillfully narrates European fashion houses' evolution from exclusive ateliers to marketing juggernauts. But she's no killjoy. ultra luxury make clear, the rich and chic can still distinguish themselves, even when Las Vegas hosts the world's ritziest brands. She follows th
Eye Opening / Big on History I read this book a while back and a lot of the things in it are still in my mind. It has changed the way I think and shop. This book will make you think twice about the luxury products you buy. Having just entered the job market and being in need of good quality wardrobe staples this book was right on time. I've learned that some so called luxury products aren't even worth the wrapping they come in. While other products still retain the quality of a hundred years ago. Being a seamstress I already had suspicions about some of the things calle. Great Expose On The Decline Of Quality In Lux Goods & The Reason Why! I found DELUXE: HOW LUXURY LOST ITS LUSTER by Dana Thomas from a suggestion that someone made on the purse forum. The thread had to do with brand name bags and the noticeable decline in quality, yet prices are on the rise.This book is FASCINATING! Thomas has access to all the major players in fashion and provides details on how some of the most iconic brands got their start. Names like Louis Vuitton, Chanel, Versace etc., and how they have evolved into today.Many of these brands started out very small with lots of attention paid to detail an. Chocaholic said Absolutely brilliant. Should be mandatory reading for all of us. A MUST READ for anyone and everyone. I constantly find myself recommending this book to everyone I know. Congratulations Dana Thomas on your thorough research, your intelligent well-written and well-edited masterpiece. I can't wait to read your next contributionsThis book should be prescribed reading for anyone studying or working in any field of marketing, and anyone and everyone consuming luxury goods - which basically means all of us - because we are all partaking in some element of the story, whether it's a branded lipstick, a perfume or