Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides)
| Author | : | |
| Rating | : | 4.46 (873 Votes) |
| Asin | : | B00HNVG0MG |
| Format Type | : | |
| Number of Pages | : | 581 Pages |
| Publish Date | : | 2013-05-06 |
| Language | : | English |
DESCRIPTION:
In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your
"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model."--Data and Technology Today, May 27, 2014
In his spare time, Eric enjoys traveling and writing. Eric joined Skype immediately out of graduate school and subsequently held marketing and strategy roles at Digital Chocolate and Wooga, where he is now the Head of Marketing. Eric Seufert is a quantitative marketer with a passion for blending real-world problems with large amounts of data, econometric frameworks, and analytical systems. . P
A Must Read for anyone in Mobile Gaming, User Acquisition, or Start-ups involved in Mobile Every once in a while a book comes along that perfectly encapsulates the ethos of our time. A book so remarkable, so sublime, so vivid and significantly poignant, that we have only but to stop, pause, and revel in the beauty of its' creation.Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, is one of those books.This is truly a seminal work by the author, one that, with radical zeal, distills down the principles and precepts necessary to survive in the byz. "The MOST in depth dig into the analysis of CRUCIAL freemium metrics" according to Mark S. Kasson. I received this book yesterday morning along with two others related to the field. We're preparing a freemium release and are looking for ways to see monetization of our non-game product through the eyes of a freemium game marketer.This book gives me a deep understanding of what we need to calculate and review from a statistical standpoint in order to perform a deep analysis of our user base. It is focused on the calculation and analytical aspects. The other books spend more time on ane. The best user acquisition/digital marketing book out there. Heard about Eric's work from a colleague, checked out his website and liked his work, so I ended up buying his book. This is probably the best user acquisition/ digital marketing book out there. He covers essential topics ranging from analytics, LTV, monetization, and growth in this book. Important details are never left out, while difficult topics have been made easy to understand. Every mobile app company should have a copy of his book.