Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
| Author | : | |
| Rating | : | 4.61 (502 Votes) |
| Asin | : | 1591847389 |
| Format Type | : | paperback |
| Number of Pages | : | 144 Pages |
| Publish Date | : | 2017-12-15 |
| Language | : | English |
DESCRIPTION:
If you have a startup this book could be worth thousands to you! Franco C. Purchased this book because I was new to this topic, also have you ever bought a book on Amazon without really reading too much into it ? Yeah that was me, purchased this and I don't regret it. This book is an eye opener, if you don't know about growth hacking this book is essential and also if you are a young entrepreneur or working on a startup this book could be worth t. david weiss said Good short read to get you pumped up for growth hacking your project. I found myself wondering whether as a total newbie I would have gained sufficiently deep insight.Having some chops, I found some value and jotted down sone neat ideas while reading and followed some of the names cited. But not changing my perception of the world in any meaningful way.Good short read to get you pumped up for growth hacking your project david weiss I found myself wondering whether as a total newbie I would have gained sufficiently deep insight.Having some chops, I found some value and jotted down sone neat ideas while reading and followed some of the names cited. But not changing my perception of the world in any meaningful way.4 stars then maybe because I am comparing to "Trust me, I'm a liar" which was a huge eye o. stars then maybe because I am comparing to "Trust me, I'm a liar" which was a huge eye o. Pat said Quick, easy read, with sone good ideas.. Interesting! I am a sales guy myself so I am sorely lacking in the marketing department. I picked up a few books in hopes of learning to write meaningful LinkedIn content to reach out to prospects. This book may not be helpful for that, but it helped to understand how things work.Really easy to read and short, so no excuses not to check it out! I am going to order Ryan Hol
A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. No press releases, no TV commercials, no billboards. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
"Pragmatic and actionableif you’re tasked with growing a company, you can’t afford not to read this book."—Ryan Delk, Director of Growth, Gumroad“Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”—Alex Korchinski, growth hacker at Scribd"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."—Andrew Chen, Silicon Valley entrepreneur, essayist and advisor“Ryan’s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth.”—Patrick Vlaskovits, coauthor of The Lean Entrepreneur "This book is a wake up call for every marketing exec in the business. If you don't see a boost in results after reading this book, something is wrong with your product.&rdqu
Ryan Holiday is the bestselling author of multiple books, including Trust Me I’m Lying: Confessions of a Media Manipulator. He currently lives in Austin and writes for Thought Catalog and the New York Observer. Visit RyanHoliday. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling author