Olympic Television: Broadcasting the Biggest Show on Earth
| Author | : | |
| Rating | : | 4.45 (695 Votes) |
| Asin | : | 1138930326 |
| Format Type | : | paperback |
| Number of Pages | : | 254 Pages |
| Publish Date | : | 2014-05-08 |
| Language | : | English |
DESCRIPTION:
Billings is the Ronald Reagan Chair of Broadcasting and Executive Director of the Alabama Program in Sports Communication in the Department of Journalism and Creative Media at the University of Alabama, U.S. MacArthur is a Professor of Public Relations and Journalism at Utica College, U.S. About the AuthorAndrew C. He has also co-authored more than a dozen refereed articles focusing on television presentation of the Olympic Games.. A veteran of the cable television and radio industries and an accomplished freelance writer, MacArthur’s writings have appeared in multiple publications including Smithsonian, Down Beat, The Houston Press, VERMONT Magazine, and Skiing Heritage: The Journal of the International Skiing History Association. His research interests include the cognitive processing of media with a focus
Andrew C. A veteran of the cable television and radio industries and an accomplished freelance writer, MacArthur’s writings have appeared in multiple publications including Smithsonian, Down Beat, The Houston Press, VERMONT Magazine, and Skiing Heritage: The Journal of the International Skiing History Association. Angelini is an Associate Professor in the Department of Communication at the University of Delawa
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex and more sophisticated. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinat