Pricing and Revenue Optimization
| Author | : | |
| Rating | : | 4.84 (687 Votes) |
| Asin | : | 0804746982 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2015-12-20 |
| Language | : | English |
DESCRIPTION:
"Recommended!! ' Alberto Croquevielle Civil Indistrial Engeneer" according to Luis Alberto Croquevielle. If the porpouse of the Dr. Phillips ( I asumme it was ), had been explain the concepts in this field, I've no doubt he achieved his objective. Conceptually clear, clearly explained, with many examples, even though most of them refferring to the airline busin. Excellent book on RM principles from an Economics perspective The main strength of this book is that it explains the fundamentals of RM from an economist's perspective. This means that it outlines the value-generating power of RM much more convincingly than a marketing, Operations Research or IT text book could do. And. Jaime said Excellent. I'd read most of this a few years back and had always planned to write a review. Recently bought the kindle edition and enjoyed re-reading many sections.An excellent contribution to management science. It's at the ideal level, technical enough to provide an
It is particularly valuable to have the models and analyses that support software being developed for decision makers in today's rapidly changing markets. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audienceone that communicates clearly both the how and the why of scientific pricing and revenue optimization. Faculty, students, consultants, and banking and financial managers should find this book of great interest." (Robert Oliver, former Chairman of the Board of Fair, Isaac & Company; University of Californi
In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.With methods proven in the courses taught by the author at Columbia and Stanford Business Schools as well as through his experience as founder of Nomis Solutions, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. This is the first comprehensive introduction to the concepts, theories, and applicati