Pricing for Profit: How to Command Higher Prices for Your Products and Services
| Author | : | |
| Rating | : | 4.78 (938 Votes) |
| Asin | : | 0814415172 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2015-08-09 |
| Language | : | English |
DESCRIPTION:
Dale Furtwengler is President of Furtwengler & Associates, P.C., a consulting firm dedicated to helping businesses increase profits without adding resources. Pricing for Profit not only gives you the crucial number-crunching skills you need to determine your ideal price, it looks at both the tangible and intangible elements that affect what people are willing to pay—even in a poor economy—and gives you tips for tapping into the values and emotions that motivate people to spend more. Pricing for Profit then gives you easy-to-use formulas, sample scripts, clear examples, and instructive exercises to help you: • Understand how the attitude of your salespeople and managers toward pricing affects your ability to command higher prices, and use that information to align your hiring practices with your business strategy. Only 14 percent of th
. DALE FURTWENGLER (High Ridge, MO) is President of Furtwengler & Associates, P.C., a consulting firm dedicated to helping small businesses increase profits without adding resources
Great book FM The book contains everything you need to set and justify prices both in B2B and B2C environment. I was extremely pleased that the author goes beyond and pay attention to keeping profitable prices in spite of depressed economy and other challenges from competitors, technology and so on.The only serious drawback of the book is that it suppose in person sale. So purchases over the Internet are mostly not covered. But it is compensated by a chapter on marketing messages that could be placed on your site.The other drawbacks of the book include crazy font of Kindle edition and fancy examples su. Reg Nordman said If you sell you need this book. This is a very useful book and it may have been the basis for quotes I have found in other later books. It is an easy to read combination of strategy and tactics with good examples . Core to his thesis is that most owners do not know how to monetize the intrinsic value in their offerings. At Rocket Builders we could not agree more. I was taken with his analysis of value and price buyers. Over the past few weeks I used this idea while looking at various people in their sales role and their own approaches to pricing. Results have been very interesting to say the least. In this book I have f. Surprisingly Helpful to Home-based Business Owner I never imagined that this book would resonate with me as much as it did. As a home-based business owner, I didn't believe that I could learn so much about rates, and pricing, that would translate into a renewed sense of value in everything that I do.I don't think I'll ever be tempted to 'discount' or lower my rates for any reason, now that I have a better understanding of what that means about me, and my business.I highly recommend this book for any entrepreneur in any level of their business. It's a great resource and provides me with incredible knowledge that will help me and my client
The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for business people who want to be well paid for the value they provide.. "Pricing for Profit" shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. The good news is that a business can command almost any price it chooses by focusing on the value not the cost to the customer. Many small business