Pricing: The Third Business Skill: Principles of Price Management
| Author | : | |
| Rating | : | 4.10 (997 Votes) |
| Asin | : | 908206930X |
| Format Type | : | paperback |
| Number of Pages | : | 226 Pages |
| Publish Date | : | 2017-07-31 |
| Language | : | English |
DESCRIPTION:
About the Author Ernst-Jan Bouter is a price management expert who works for both start-ups and multinationals. He specializes in organizing and changing companies in a way that achieves lasting improvements of their pricing capability.
He specializes in organizing and changing companies in a way that achieves lasting improvements of their pricing capability. Ernst-Jan Bouter is a price management expert who works for both start-ups and multinationals.
Rob van der Feltz said Great to start and end your literature exploration with!. Great book that on the one hand is able to summarize most of the literature available today, but also explicitly mentions the way forward. Truly one book to summarize all and enabling you to setup and execute pricing in your own company or business. "Excellent read about pricing and the pricing function" according to asterix. This book gives a concise but complete overview of pricing strategy (part 1) and analysis (part 2), which I haven't found elsewhere. I found the third and final part (execution) particularly useful from my own experience as publisher in large international media c. "Solid pricing knowledge in a pragmatic readable format." according to Dutchman. Although strong with numbers but bad in mathematics, I was a sceptic about reading the book. Being a creative and marketeer I deal with pricing and value propositions all the time. I was positively surprised by the format. The clear illustrations, the model and sh
After reading this book, the pricing function will no longer hold any secrets for you, empowering you to get started on structurally improving your margins right away!. Read about General Electric's CEO when he considers GE’s shortcomings in pricing. Pricing: The Third Business Skill shows you in a clear and concise manner how to set optimum selling prices for your company and setup a high quality pricing function, using accessible models and examples. Discover how Google, LinkedIn, Apple, BMW, Gillette and other successful companies achieve high profits by deploying optimized pricing strategies