Red Teaming: Transform Your Business by Thinking Like the Enemy
| Author | : | |
| Rating | : | 4.56 (726 Votes) |
| Asin | : | B01MYBN8YU |
| Format Type | : | |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2013-07-11 |
| Language | : | English |
DESCRIPTION:
The year after, the CEO of Blockbuster told press that 'neither RedBox nor Netflix are even on the radar screen in terms of competition'. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world. Well, hindsight is always 20/20. It will provide listeners with a guide to the core techniques of red teaming as well as its history and fascinating real-world examples. The ingenious and counterintuitive practice of red teaming has its origins in the military and involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. Red Teaming is the first major audiobook to look at the business applications of red teams.
"Red Teaming is a Guide" according to Marcia Daszko. Superbly researched and written! Bryce Hoffman's journalism career is a foundation for a well documented and smooth flowing read in RED TEAMING. The revolutionary thinking and questions challenge leaders to be contrarians rather than accept the norm. Some helpful tools are also shared. Tying all of the concepts and tools tog. Immediately improve your critical thinking! Magpie You think you make great decision, but your don’t! You think you are a creative, outside of the box, thinker, but you’re biased (in more ways than one!). We are a morass of biases and when operating in groups we engage in cultural and behavioral pitfalls that reduce our abilities to effectively and accurately rea. Finally, an authoritative, operational guide to Red Teaming and its implications for the business world. While the terms “Red Team” and “Red Teaming” have been around for quite awhile, until now there has not been an adequate “go to” source for what it really means in a business context. More importantly, Bryce Hoffman tells us not only WHAT it is, he provides historical and military associat