Storytelling with Data: A Data Visualization Guide for Business Professionals
| Author | : | |
| Rating | : | 4.52 (652 Votes) |
| Asin | : | B016DHQSM2 |
| Format Type | : | |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2014-01-04 |
| Language | : | English |
DESCRIPTION:
Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world. Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team. When she is
a worthwhile book that does well what it tries to do People wanting a basic introduction to presentation graphics would bewell served by this book by Cole Nussbaumer Knaflic. Prerequisites areminimal: there is almost no mathematical content and no use of any butthe most elementary statistical methods. Knaflic's encouraging messageis that MS Excel and PowerPoint can be quite enough software for goodgraphics, but you will need to go beyond the defaults and work at thedetails.Almost all the examples are of very small datasets already to hand withtwo-way structure. 2 variables for 12 months and 5 products for 7 yearsare typical sizes. In practice when analysing data it can be hard workdeciding . Amazon Customer said Couldn't put it down. If I could go back in time to one point in history I would go back to the start of my career to give myself this book. I stumbled across this just by happenstance after leaving my boss’ office completely frustrated. I had spent a good amount of time on a report for him that showed number of sales leads, conversions, locations, etc. just to have him proceed to rip apart everything I had worked so hard on. I kept telling him that the data was all there and that he just wasn’t looking at it right. I went to the internet to find something to help me build better dashboards. I found “storytelling with data”. I read the . Clear, concise, useful, and highly recommended! brett Cole takes a difficult subject and makes it understandable. By itself that would be good and worthy of praise. Clarity is always appreciated. But she does this by employing the skills, traits, and tricks that she so clearly explains. Cole implores the reader to eliminate clutter, visually demonstrates why it is important and its potential impact, then strips away at difficult concepts with clear and concise prose again and again. We readily grasp all this because of her use of context, visual display, simplicity, focus, design, and in so doing she tells a story about dealing with data and information, so that we can inform and not confuse
This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. You'll discover the power of storytelling and the way to make data a pivotal point in your story. Don't simply show your data—tell a story with it!Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. Specifically, you'll learn how to:Understand the importance of context and audienceDetermine the appropriate type of graph for your situationRecognize and eliminate the clutter clouding your informationDirect your audience's attention to the most important parts of your dataThink like a designer and utilize concepts of design in data visualizationLeverage the power of storytelling to help your message resonate with your a
"In Storytelling with Data, Cole has created an of-the-moment complement to the work of data visualization pioneers like Edward Tufte. and author of Work Rules!. She's worked at and with some of the most data-driven organizations on the planet as well as some of the most mission-driven, data-free institutions. In both cases, she's helped sharpen their messages, and their thinking." —Laszlo Bock, SVP of People Operations, Google, Inc