The Advertising Concept Book: Think Now, Design Later (Third)
| Author | : | |
| Rating | : | 4.93 (949 Votes) |
| Asin | : | B01IU5UY9S |
| Format Type | : | |
| Number of Pages | : | 262 Pages |
| Publish Date | : | 2018-01-24 |
| Language | : | English |
DESCRIPTION:
That’s why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn
"So much to learn" according to Esther. This the the advertising bible. If all advertising followed what is written in this book, it would be a better place with less "IN YOUR FACE" advertising. It would create a world of more thought provoking and relationship based branding influence.It reminds you that advertising starts at the concept and is an art that you have to slowly build and perfect.Thank you Pete, I see my job in a different light.. A must for any ad student This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold.. Awesome book on how to advertise well Josh This book is amazing! I am only about halfway through it, but the concepts and "tools" (guidelines) that he brings up are very helpful. The pages are nice and thick, so there is no worry about handling the book gently. All of the art and ads are sketched out, which gives it a nice look. Easy reading, and enjoyable reading. Would recommend to the advertiser out there.
Each page is a visual treat. You won’t find this much content and design analysis and detail in one volume anywhere else. — CM/Content Marketing Institute