The Art of SEO (Theory in Practice)
| Author | : | |
| Rating | : | 4.31 (605 Votes) |
| Asin | : | 1449304214 |
| Format Type | : | paperback |
| Number of Pages | : | 716 Pages |
| Publish Date | : | 2014-07-26 |
| Language | : | English |
DESCRIPTION:
Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos, Inc., author of New York Times bestseller Delivering Happiness. Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit artofseobook for late-breaking updates, checklists, worksheets, templates, and guides."SEO expertise is a core need for today’s online businesses
When you are finished reading this book, you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. —DUANE FORRESTER, AUTHOR OF HOW TO MAKE MONEY WITH YOUR BLOG AND TURN CLICKS INTO CUSTOMERS, AND SENIOR PRODUCT MANAGER, BING, FORMER SEMPO BOARD MEMBER . The Art of SEO is a book I continually recommend to beginners and more experiences marketers. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your business—this books lays the plan out for you.” —JOSEPH KERSCHBAUM, VICE PRESIDENT, CLIX MARKETING, AND AUTHOR O
"Don't buy unless you are a beginner and just want to learn the fundamentals of SEO." according to Brian Fischer. No point in buying this book. SEO is changing so rapidly that by the time a book is published, it's already outdated. What I can say about this is if you do buy it (honestly don't pay more than $10 for it), than it does provide a good foundation for understanding what SEO is and the purpose of it. After that, you're better off reading various blogs and researching case studies online.. "Excellent Resource" according to Edward J. Barton. This is an exceptional resource that I should have read much earlier in my web career. I own and operate two businesses that are predominantly driven through web traffic, and have relied exclusively on outsourced SEO. This book provides ANYONE who has a website and relies on it for their livelihood to gain enough knowledge to effectively manage their vendors, if not enough to handle the basics in-house. The book was written about 5 years ago - after the last . "Great Book to Begin SEO Journey!" according to Observations. I am a co-founder of a fiancial services website and wanted an introductory book on SEO. I was only familar with Adwords at the time. I wanted a book to provide me with a foundation of knowledge of all of the basic concepts of SEO and how to further expand my study. Not too technical that I couldn't understand it, but not too simple that would provide no value. I also did not want a book which sugar-coated the ease and effectiveness of SEO. This book delieved