The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
| Author | : | |
| Rating | : | 4.80 (585 Votes) |
| Asin | : | B00C4B2TC0 |
| Format Type | : | |
| Number of Pages | : | 114 Pages |
| Publish Date | : | 2015-12-23 |
| Language | : | English |
DESCRIPTION:
While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.From the Hardcover edition.. In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends
With wit, charm, and crystal clarity, Saad lays bare the evolutionary underpinnings of consumerism." --Todd K. We are natural born consumers. I'll never look at my high-heeled shoes or a buffet the same way again. Barash, professor of psychology, University of Washington and co-author of Payback: Why We Retaliate, Redirect Aggression and Take Revenge"Juicy burgers, Ferraris, pornography, and gift giving are the stuff of human nature. Like nothing else on the market today, it will help you understand why we purchase and pay attention as we do. Saad shows how our biology underlies our consumer choices. And as Saad elegantly examines our daily rituals and tastes (an
"Very Interesting and Enjoyable Read" according to Moe Betta. Before reading this book I only knew of the Gad Father from his youtube channel. His book is an interesting look at the scientific reasons men and woman want what they want. His personality definitely comes through in the book and it is not a detriment. I wish it went a little deeper into the research it seems like it was written for the layman too much, as. Grurray said Evolutionary insights into consumer behavior. Gad Saad explains his theories of an evolutionary basis for consumer behavior. Since the evolution of the human brain mostly took place before modern civilization, the concerns, cravings, and aspirations of our hunter-gatherer ancestors out in the Paleolithic wilderness are the same ones that drive us in the wilds of the modern malls, clubs, and churches. T. Read This Book If You Want Understand Consumer Behavior The aphorist, Aaron Haspel, once wrote: “Once you see human interaction as a contest to signal mating fitness, you never see it as anything else.” That’s both interesting and true, but for the purposes of this review, I’m going to need to paint with a broader brush: once you see all aspects of human existence as a product of evolutio
. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers. Gad Saad, Ph.D. (Montreal, Canada), a popular blogger for Psychology Today ("Homo-Consumericus"), is a professor of marketing at the John Molson School of Business at C