The Business Models Handbook: Templates, Theory and Case Studies
| Author | : | |
| Rating | : | 4.47 (761 Votes) |
| Asin | : | 0749481870 |
| Format Type | : | paperback |
| Number of Pages | : | 232 Pages |
| Publish Date | : | 2013-06-29 |
| Language | : | English |
DESCRIPTION:
The Business Models Handbookbrings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Business frameworks are extraordinarily valuable professional tools. Authored by Paul Hague, a leading global market researcher with a background working on over 3,000 different research projects, this is a truly invaluable resource for any student or professional.. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. Each model is supported by a real world case study, and enhanced by a handy visual graphic that the reader can use as a template for their own day-to-day work. Meticulously prepared and researched, The Business Models Handbook covers 50 of the best known and most widely used frameworks, including the Ansoff matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit chain an
His books share 30 years of practical experience in running a market research agency. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese. . Paul Hague is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. Paul Hague is the Managing Director of B2B International Ltd
His books share 30 years of practical experience in running a market research agency. . About the AuthorPaul Hague is the Managing Director of B2B International Ltd. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese. Paul Hague is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School